Marketing Technology Strategy Services

Get to Know Us

We were pioneers in the field of digital promotions when we were founded 1999 as ePrize. Through strategic acquisitions and continuous innovation over the next two decades, we became a trusted partner to today’s top brands looking to engage and motivate their consumers. In 2014, we rebranded to HelloWorld to reflect our expanded consumer engagement and loyalty capabilities. Upon joining the Merkle family in 2018, we now lead the industry in people-based marketing, enabling expanded capability in promotional and loyalty solutions, CRM, digital customer experience, and strategy as part of the dentsu network of agencies.

Whether your brand needs to gather first-party data, engage new users, or nurture brand advocates, promotions are a creative way to drive results and ultimately impact the bottom line.

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Human Loyalty®

We believe that a loyal consumer is a brand’s greatest asset. Our vision recognizes that loyalty must be earned, first through a great product or service, and then through emotional bonding and personalized experiences. We have aligned our solutions to deliver digital moments of value at every stage of the loyalty spectrum, creating enriched experiences for the consumer while driving economic value for the brand. Our solutions typically result in lower cost of acquisition, foster more active members, increased advocacy and sustained sales velocity.

Do/get experiences to capture and convert consumers in the moment.

We are a full-service provider and global expert. For nearly a decade, we've administered more promotions than any other company in the U.S. From the strategy to the immersive campaign creation to managing the winner experience, we provide a white-glove experience to our brand partners and their consumers. Channels and solutions vary, from localized trade executions to global campaigns. Here are a few favorites to engage across the consumer journey:

Chance to win games
Hashtag, Photo, Video & Essay Contests
Text-to-win campaigns
Purchase validation programs
Collect & Win
Advergames
Webservice APIs
High-volume platform

Invite consumers to spend time with your brand in exchange for ongoing rewards.

A digital content hub offers a variety of customized and branded games and engaging activities that keep consumers coming back. Think of it as the marriage between short-term promotions and long-term loyalty programs. Understand purchase behaviors by including receipt or code validation components. Engagement hubs see 60% more time spent on average over a basic sweepstakes.

Sweepstakes & games
Quizzes, surveys, polls, & trivia
Purchase validation programs
Collect & Win or Streak Couponing® programs
Product reviews programs

Loyalty is earned after a collection of positive moments with your brand.

Human Loyalty® is built on our native technology, rooted in business strategy, and proven to create major business impact - exciting consumers across the globe.

Build lasting relationships with flexible technology, layers of engagement, and key insights. Get hands on with our SaaS offering, LoyaltyPlus™, or allow us to customize a program that meets your unique business and consumer experience.

Custom enterprise programs
Digital rebates
Surprise & delight
Advocacy programs
Traditional points-based programs
Gamification and promotion overlays
B2B and B2E loyalty
Global SaaS platform
Unique code generation
Catalog management

Together we are the new industry standard for consumer engagement.

Since joining the Merkle family in 2018, we are now able to bring our clients the cross-disciplinary expertise of Merkle's people-based marketing together with our well-established consumer engagement leadership in Promotions and Loyalty.

We bring together all of the ways to identify, activate, engage and retain consumers coupled with the ability to support more addressable media and CRM to manage relationships over time, and enterprise technology solutions to join your adtech and martech.

We deliver a defined strategy that spans the customer life cycle, focused on growth and satisfaction.