225
MM+
of auto consumers reached
13
B+
of Database records processed annually
150
+
of automotive experts in house
Shifting customer expectations require a shift in how you do business. Our changing landscape means that marketers need to focus on the total customer experience — the new battle ground for competitive advantage. The evolution of transportation through connected car technologies, energy innovation, AI, and subscription models is disrupting what automotive and mobility means to the customer of the future.
For automotive, existing internal silos like sales, service, and loyalty as well as operational challenges across global vs. local markets, and the tactics of the OEM vs. dealers, etc., are leaving large gaps in the ability to holistically understand consumers. The future of the industry relies on the ability to integrate the organization and continually define and customize experience across the lifecycle, maximizing long-term customer value.
Mobility is at the cusp of a whole new era in an increasingly competitive market, with new data streams coming from online, offline, divisional, tiers, new in-vehicle services and experiences, rideshare and subscription models. It’s a huge opportunity if you have the right strategy in place. And the right partner.
From machine centric to customer centric
We’re helping brands solve these challenges and embrace evolution by pivoting from traditional approaches, using emerging connected tech and infrastructure partnerships to uncover new revenue streams. Brands that value customer centricity outperform those that don’t.
With our bench strength in data, analytics, and technology, we help you integrate your organization and master audiences so you can deliver true people-based marketing.
As a challenger brand in the automotive market, Mitsubishi’s 2020 focus is driving business through CRM, making sure every touchpoint counts throughout the customer experience. Our goal is to be smarter, more efficient, and more targeted with every customer interaction, from introduction to win-back and every stage in between. We are excited to work with Merkle, whose expertise allows us to leverage best-in-class people-based marketing strategies to gain and sustain competitive advantage. And the 2020 Marketing Imperatives serve as an invaluable guide to achieving the next level of hyper-personalization to deliver that total customer experience.
Kimberley Gardiner, CMO, Mitsubishi Motors NA
