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Nonprofit Marketing Solutions

Long-lasting and profitable relationships are personal
$ 162 M+
Raised with partners
2.5 M+
Donors reached
100 +
Employees dedicated to nonprofit clients




You know how competitive it is to get your constituents’ attention. They’re influenced by consumer experiences in an era of overload. Add in the pressure of fundraising, and it can seem like donor engagement is less and less attainable. We’re in a market climate where “likes” feel just as good as a monetary gift.

So, it’s crucial that nonprofits adapt to the shifting mindset of donor loyalty. It’s your organization that will need to focus on the needs and preferences of your constituents, not the other way around. With commercial media dominating the attention span and wallet of your donors, your nonprofit needs be there in those same channels and with the highest touch in personalized experiences. This is where long-lasting, profitable relationships are fostered and how they’ll endure.

Our nonprofit solutions bring commercial-level marketing outcomes to nonprofit organizations. With a rich data and analytics heritage, we know people — across all sectors. Merkle has deep industry expertise in fundraising for leading nonprofits and in marketing for the world’s most successful brands.


Merkle and Client Impact in 2021


Cancer Research and Support

Dollars Raised: $78,474,639  |  Donors: 1,005,713

Health Charities

Dollars Raised: $53,630,929  |  Donors: 845,495


International Relief

Dollars Raised: $47,615,781  |  Donors: 235,629

Human Services

Dollars Raised: $3,727,199  |  Donors: 38,370




Our Clients

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Arthritis Foundation
AAA Northeast
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Cystic Fibrosis Foundation
Habitat for Humanity
Leukemia and Lymphoma Society
Lutheran World Relief
Mothers Against Drunk Driving
National MS Society
Multiple Sclerosis recognized the need to shift our organizational strategy to focus on the donor journey. Aligning our internal groups and partnering with Merkle drove an increase in research revenue, number of individual donors and amount of the average gift.
Graham McReynolds, Associate Vice President, Global Initiatives

Our Team

EVP, Vertical Portfolio Lead
Sr. Director, Analytics, Merkle
VP, Client Partner
VP, Client Partner
VP, Customer Strategy
Sr. Director, Marketing Technology