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The 2021 Consumer: The Behaviors Driving Brand Experiences

Original Presentation Date

Jun 10, 2021

Key Takeaways

Detailed Overview

Consumer behaviors and needs are evolving on a day-by-day, minute-by-minute basis, with the events of the past year only accelerating that speed of change. How do those changes impact the ways consumers engage with brands and the experiences that brands provide? 

Join this webinar as our presenters break down the results of our second annual Consumer Experience Sentiment Report, which surveyed more than 1,300 consumers to better understand how their expectations and behaviors have changed as the market and world evolve. Our speakers will dive into how consumers are feeling about everything from the privacy of their data and shopping online to how personalized customer experiences are driving greater transactions and loyalty.

Presenters

Rives Martin

Consumer Insights Manager, Merkle

Kelly Watson

Research Associate, Merkle

Andre Pilat

Sr. Manager, Merkle