The future of customer data platforms (CDPs) is becoming increasingly important as businesses strive to make sense of their data and use it to drive growth.

In this video, industry experts, Peter Rogers from Merkle and Michael Katz, CEO of mParticle, dive deep into the intricacies of CDPs.

What is the interplay between brand building and demand generation to contribute to your overall marketing success?

Launching a digital marketplace has become a popular strategy for B2B and B2C brands alike. While marketplace businesses grew at double the pace of traditional digital commerce businesses last year, their complexity often creates unforeseen challenges.

Learn how and why leading organizations like Cars.com, Intelycare and AXS are choosing to activate data directly from Snowflake with a Composable CDP and just how easy it is to get started.

The auto industry is changing quickly, and generative AI is making it evolve even faster. Learn how ChatGPT will change the automotive sector in the years to come.