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Merkle & AWS

Merkle transforms disparate data into Customer 360

As part of the AWS Partner Network (APN), Merkle brings cloud-native expertise to data transformation and identity resolution on the Amazon Web Services (AWS) environment, so you get the full value of your investment. Together, we help you know your customers and understand every interaction with them.

We call this Customer 360 — a win for your entire organization.

Real Merkle Impact

data scientists and data engineers globally
650 M
known individuals integrated in AARP prospect solution
2.5 B
individual records across 10 segments for national life insurance brand


Modernize your data. Transform customer experiences.

At the center of driving your business is the need to deliver the total customer experience —personalized experiences across every interaction with your organization. Doing so requires modernizing your data environment by bringing siloed data sources together to power all that’s possible.

Building your data environment on Amazon Web Services (AWS) gives your business a critical foundation that relies on cloud technology, AI, and machine learning. With a partner that knows your industry, you can drive real change and see incredible results.





Strategy & Governance
Database & Workload Migration
Assessments & Workshops



Data Unification
Data Connections
Identity Resolution
Consistent Experience
Data Science & AI




Customer Value

Revenue Growth
Product Launches
Higher Retention
Adapt, Learn & Move




Merkle offers pre-built, industry-tailored solutions to accelerate your data transformation.

Tailored solutions include:

Cloud Migration

Foundational Builds

Big Data & Analytics

Data Management

Machine Learning (ML)

Artificial Intelligence (AI)


For these industries:
Retail & CPG

Financial Services


High Tech & B2B


Travel, Media, Entertainment


Gain Data Warehouse Agility with Amazon Redshift

Data is the fuel for today’s digital economy and it is key to collect and harvest insights to transform businesses. However, traditional data warehouse systems cannot keep up with the volume, variety, and velocity of data, requiring frequent and expensive upgrades and maintenance.

By migrating to a cloud data warehouse such as AWS Redshift, organizations can harness scalability, speed, performance, and cost effectiveness needed to make the most of their data. AWS Redshift provides capabilities for business intelligence, real-time operational insights, data-as-a-service, and machine learning, giving organizations the benefits of a modern “lake house” architecture as referred by AWS.

Merkle brings proven expertise in the following areas of Redshift:

  • Data lake deployment and integration as a foundation for data transformation, analytics, and machine learning
  • Query and storage performance optimization using Redshift’s unlimited scaling capabilities
  • Implementing a secure and compliant solution that aligns with industry standard requirements
  • Leveraging Redshift’s flexible, usage-based pricing for a cost-effective solution

Ready to modernize your organization’s data?

Schedule a complimentary cloud migration consultation with a Merkle expert

Our Team

Senior Vice President, Alliances Lead
SVP, Cloud Practice Lead, Merkle
Vice President, Alliance Enterprise Sales, AWS
AWS Alliance Sales Lead