Amazon Web Services

Merkle transforms disparate data into Customer 360

As part of the AWS Partner Network (APN), Merkle brings cloud-native expertise to data transformation and identity resolution on the Amazon Web Services (AWS) environment, so you get the full value of your investment. Together, we help you know your customers and understand every interaction with them.

We call this Customer 360 — a win for your entire organization.

Real Merkle Impact

2,000

data scientists and data engineers globally

650 M

known individuals integrated in AARP prospect solution

2.5 B

individual records across 10 segments for national life insurance brand

Modernize your data. Transform customer experiences.

At the center of driving your business is the need to deliver the total customer experience —personalized experiences across every interaction with your organization. Doing so requires modernizing your data environment by bringing siloed data sources together to power all that’s possible.

Building your data environment on Amazon Web Services (AWS) gives your business a critical foundation that relies on cloud technology, AI, and machine learning. With a partner that knows your industry, you can drive real change and see incredible results.

AWS

Strategy & Governance
Architecture
Security
Database & Workload Migration
Assessments & Workshops
Training

Merkle

Data Unification
Data Connections
Identity Resolution
Consistent Experience
Data Science & AI

Customer Value

Insight
Action
Revenue Growth
ROI
Product Launches
Higher Retention
Time-to-Market
Adapt, Learn & Move

Merkle offers pre-built, industry-tailored solutions to accelerate your data transformation.

Tailored solutions include:

Cloud Migration

Foundational Builds

Big Data & Analytics

Data Management

Machine Learning (ML)

Artificial Intelligence (AI)

For these industries:

Retail & CPG

Financial Services

Insurance

High Tech & B2B

Health

Nonprofit

Travel, Media, Entertainment

Gain Data Warehouse Agility with Amazon Redshift

Data is the fuel for today’s digital economy and it is key to collect and harvest insights to transform businesses. However, traditional data warehouse systems cannot keep up with the volume, variety, and velocity of data, requiring frequent and expensive upgrades and maintenance.

By migrating to a cloud data warehouse such as AWS Redshift, organizations can harness scalability, speed, performance, and cost effectiveness needed to make the most of their data. AWS Redshift provides capabilities for business intelligence, real-time operational insights, data-as-a-service, and machine learning, giving organizations the benefits of a modern “lake house” architecture as referred by AWS.

Merkle brings proven expertise in the following areas of Redshift:

Data lake deployment and integration as a foundation for data transformation, analytics, and machine learning
Query and storage performance optimization using Redshift’s unlimited scaling capabilities
Implementing a secure and compliant solution that aligns with industry standard requirements
Leveraging Redshift’s flexible, usage-based pricing for a cost-effective solution