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Baidu Advertising & SEO Services

Break into the lucrative Chinese consumer market
100 +
Certified search professionals
300 +
Data scientists and data engineers powering performance
60 %
Of search analysts are bilingual, with proficiency in spoken and written English

Baidu is the dominant search engine in China, claiming the about 80% of the market share. It’s also one of the three largest tech dragons influencing the everyday life of Chinese internet users with its social, e-commerce, and life and leisure services.

For brands seeking to break into the world’s second-largest economy, Baidu offers the best opportunity to reach and impact your target audience as well as understand their omni-channel behaviors and intentions.

We are the only US-headquartered certified reseller — holding a five-star, top domestic reseller status. We act as a direct liaison between your brand and Baidu by facilitating communication.

You will have access to a full spectrum of Baidu inventories, from desktop and mobile to apps and even addressable TV. And, you’ll be the first to enjoy and benefit from Baidu’s latest launches or pilot programs. Merkle China partners with Kenshoo and adopts Markov Chain attribution modeling in cross-channel planning and optimization.

Our Clients

Urban Outfitters
We saw our business take off and rapidly grow in China by partnering with Merkle for our Baidu SEM and SEO program. It is especially helpful and reassuring to have a partner like Merkle, who directly connects us to Baidu, delivers exceptional results, and provides data insights that enhance our knowledge of the market.
Digital Marketing Manager, High Tech Company

Our Team

Global Activation Lead, Merkle
Senior Vice President, Search
Senior Vice President, Media Services, SEO Lead
Head of Performance Media, Greater China, Japan & S. Korea, Merkle APAC