With increasing consumer demand, it can be difficult to create cohesive digital experiences at scale. Filling the gap between business needs and implementation, CAKE (Contentful Accelerator Kit for Enterprise) is Merkle’s purpose-built accelerator designed to reduce the gaps between your content and business needs.
Partnering with Contentful, an API-first content platform with creative capabilities for marketing stacks, CAKE delivers an unparalleled developer experience. Your business can advance content development with less time to market and improved results.
CAKE brings together:
- Content strategy: Offers an optimized business analyst/engineering collaboration and is developer friendly.
- Content modeling: Presents an automated codebase with a Contentful configuration.
- Development efficiency: workflows should be plural "with consistent workflows" and we need a period at the end.
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Platform FeaturesMerkle focuses on the moments that matter for each brand, leveraging first-party data to tailor the right strategies and solutions for its clients and their customers. CAKE integrates the scalable Contentful platform with our strategic, cross-channel approach to the entire customer journey. Deliciously designed, CAKE brings your content experiences to life with prepopulated common content, an automatically installed and Contentful-configured Merkle Next.js starter, and an exceptional user experience for developers.
- A dynamic, multi-environment space with API key creation, powered by Contentful.
- Prepopulated common content types, in-sync with Merkle’s content modeling documentation and best practices.
- Merkle’s Next.js Starter configured with an automated installation of Contentful.
- Plot templates, Visual Studio Code snippets, and sample files for greater ease with migration scripts and GraphOL queries.
CAKE is the sweet solution to digital acceleration at scale. Built by content and UI experts, the accelerator drives efficiency and prioritizes smooth integration for core elements of content and development.
A Contentful space is a fast and flexible space and CAKE is an agile solution for API content strategy pitfalls. From modeling to development, CAKE is baked to perfection.
