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Campaign Management

Deploy One-to-One Messages at Scale
35 M+
emails deployed annually
10,000 +
campaigns deployed annually
99.8 %
accuracy rate

Email is still easily one of the most engaged channels when it comes to digital communication between brands and customers. And with new technology integrations bringing data into the messaging, email is becoming a huge force to be reckoned with when it comes to one-to-one engagement. Not only is email valued highly as a channel of engagement and personalization, but it consistently provides among the highest returns on investment of any digital channels.

Successful email campaigns send the right message at the right time to the right audience – every time. The best way to approach personalizing your email experiences is holistically. Instead of thinking of your emails as siloed from the rest of your marketing, consider them as a piece in the puzzle that is targeted, personalized communications. Campaigns now involve a customized approach to strategy and creative to deliver creative, personalized content at scale. Rather than simply sending emails, campaigns should be well thought out, segmented, and accurately delivered using a capable platform.

We collaborate with national and global brands to maximize their email programs, engaging complex tools to deploy personalized messages that drive action.


Among eight customer database and engagement agencies, Merkle received the highest possible scores in 20 of 29 evaluation criteria.

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Our Clients

AMC Theaters logo
Neutrogena logo
sma's club logo

Our Team

President, Merkle Americas
EVP Promotion, Loyalty, Digital Messaging Solutions, Merkle
VP, Global Salesforce Solutions Lead