Commerce is a brand’s moment of truth and the heart of the customer experience. Every touchpoint leading up to and following is in support of – and exists to drive people toward – a conversion. But that doesn’t mean the transaction is king. It’s about the experience and journey from initial awareness through product delivery that defines brands.
To meet your customers’ rising needs, you need omnichannel commerce experiences designed to fit into and fuel a connected digital and physical ecosystem. You need ecommerce websites that communicate seamlessly with stores, clienteling applications that connect with loyalty platforms, and mobile experiences that interact with kiosks and digital signage. And you need them all built in a way that reduces friction and delivers a service that’s on brand through shopping, shipping, unboxing, and even the potential return of goods.
Marketplace Center of Excellence
In today’s landscape of ever-increasing customer expectations, the marketplace business model can drive next-level transformation. Marketplaces are known for their ability to quickly onboard third-party sellers and offer a broader assortment of goods and services. In fact, marketplaces have grown at 2x to 6x the rate of traditional ecommerce business models within the past year and are now at the forefront of digital commerce expansion for many B2B and B2C brands.
As an early adopter of marketplace technologies, Merkle has developed a proven five-phase approach that steers brands through the entire process. Our Marketplace Center of Excellence leverages the best talent, expertise, and technologies to deliver customer-centric business and operating model transformations. We have become a valued partner for marketplace consultation, strategy development, design, implementation, and optimization for many prominent brands globally. We work with leading marketplace platforms to power these end-to-end solutions that help innovative organizations capitalize on the opportunity for large-scale growth through a marketplace model. In fact, we are a platinum partner for Mirakl, a leading marketplace technology platform.
Your Single Source for Commerce
Our connected commerce capabilities deliver world-class experiences in ways that are fast, proven, and designed to connect. This connectivity across every touchpoint, from the simplest transactional app to the most complex marketplace environment, is accomplished through unparalleled design, content, and experiences that engender loyalty.
MORE ABOUT THIS SERVICEConnected Commerce Experiences
From awareness to post-purchase, we are alongside you for every step of your commerce-driven transformation. Our experts have demonstrated success in agency, brand, and marketplace environments, helping brands not just develop new solutions, but truly enhance the way they do business.
- Omnichannel retail strategy
- Marketplace and merchandising strategy
- Analytics, multichannel attribution, and data visualization
- User experience strategy and design
- Contactless shopping
We partner with the leading commerce platforms to scale your program. From back-office to customer-facing capabilities, our agile and comprehensive solutions power your commerce activation strategies.
- B2C and B2B global platform implementations
- Redesigns and replatforms
- Solutioning and architecture
- Third-party integration (EDI, punch-out, ERP, etc.)
- PIM, OMS, WMS, CPQ technology
- Emerging technology integration (VR, AR, Livestream)
- Clienteling applications
We go beyond the break-fix model of support to help our clients create a better commerce experience through ongoing analysis, strategic recommendations, feature enhancements, and optimizations. In addition to strategic assistance, Merkle technologists manage day-to-day commerce operations and monitor technology continuously with best-in-class tools and practices.
- Site-performance optimization
- Operations management
- 24/7 support and maintenance
- Creative asset production
- Acquisition and retention optimization
- Customer lifecycle management
- Loyalty strategy
With the focus shifting from brand equity to customer equity, we help you meet the experience consumers demand with streamlined payment, order management, and fulfillment services.