Since about four billion people make up consumers today, understanding their evolving behavior is both difficult and paramount. It requires an infinite loop of high-value data and AI-generated conclusions. But that’s not enough by itself.
Truly differentiated customer experiences rely on a precise combination of machines partnered with the right people to interpret both the human and business context.
Analytics is the defining thread that pulls across your business — underpinning every decision and fueling constant evolution. From which markets to expand in to measuring performance across channel partners; to modernizing reporting tools and improving data governance – seeking answers, making change, and doing so with agility and scale is how brands thrive.
Merkle helps you from every angle, predicting the best outcomes and future-proofing your business
Here’s how we do that:
- Market & Consumer Research
- Analytics & Data Science
- Analytics Visualization & Reporting
- Analytics Cloud & Data Engineering
Among eight customer database and engagement agencies, Merkle is top ranked in the Strategy category and the Analytics Services criterion.
Our Clients
“Having a trusted partner was absolutely critical. We had alignment from both organizations to work together. We have the kind of relationship to have very direct conversations about issues and opportunities and to come up with reasonable solutions”
“Merkle emphasizes people-based marketing as a driver of its performance marketing strategy and analytics business. It is differentiated by the depth of its offering and its experience-tested processes.”
Gartner
MORE ABOUT THIS SERVICE
Analytics ConsultingMerkle’s analytics consulting offerings are aimed at providing a systematic and process driven approach to assessing current analytic assets and capabilities relative to those needed to fuel a best in class customer journey. With a quick timeline and a flexible yet strategic focus, all solutions inform the building blocks of the customer journey with work across the following activities:
- Discovery: Inventory and understand current state
- Assessment: Benchmark relative to best practices/business goals
- Recommendations: Gap filling recommendations
- Roadmap: Plan of sequenced initiatives over time
Who is your audience? Who are your customers? Who is addressable? What are they going to do next? These are some of the critical questions Customer Analytics answers. Our practice focuses on analyzing your customer data, transforming the data to unlock new value and potency, and producing both actionable business insights and activation data for use in your customer-facing operations (e.g., marketing, media, sales, CX, channels, etc.) Customer Analytics focuses on learning your customers’ identity, acquiring new customers, driving sales and revenue, building loyalty and improving ROI. Core capabilities include:
- Addressable audience and activation
- Attribution and customer journey analytics
- Predictive audience analytics
- Data science within our Merkury Platform
Customers produce and use data across their complex customer journeys as they interact with social media, discover ads, research products, influence friends and ultimately make purchases and grow their relationship across different channels. Customer Experience Optimization (CXO) analytics can help you determine where in the funnel your customers are, predict or influence where they go next, and optimize their experiences to improve sales, retention, and relationships. Core to CX is decisioning, a sophisticated mix of data, analytics and predictive models that enables key interaction environments (e.g., e-commerce, service call, app) to make personalized decisions in real time (e.g., next best action) to improve customers’ experiences and likelihood to behave in desired ways.
Marketing campaign success relies on truly understanding your audiences and targeting the right customers with the right offers at the perfect time, place, and context. Media and Digital Analytics focuses on analyzing customer and prospect data, determining identity and addressability, planning campaign and marketing action, and measuring performance and attribution. Merkle can help you integrate and improve campaign data, prepare data for activation and measure your outcomes. We bring the analysts, tools, and capabilities to get it done. Our capabilities include:
- Digital experience analytics
- Performance media analytics
- E-commerce and merchandising analytics
- Research and survey analytics
Learn more: Media and Digital Analytics
Data tells us a story. It provides critical information that needs to be presented to decision-makers in a way where it communicates, comes alive, and sparks new ideas and actions. Data Visualization is the art and science of presenting data visually in useful and powerful views that enable prudent business decisions. We focus on creating the right measurement strategy, assembling and improving the data for consumption, and displaying the data in intuitive visualizations often using Tableau, Power BI, and other leading tools, including our powerful analytics insights platform. We deliver dashboards and business intelligence through a process of data storytelling. Our capabilities include:
- Campaign reporting
- Advanced performance measurement
- Collaborative environment
