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See the Full Picture with AI & Human-led Insights


Data Scientists


Models Maintained Annually


Reports and dashboards delivered annually


In marketing spend analyzed and optimized every year

Since about four billion people make up consumers today, understanding their evolving behavior is both difficult and paramount. It requires an infinite loop of high-value data and AI-generated conclusions. But that’s not enough by itself.

Truly differentiated customer experiences rely on a precise combination of machines partnered with the right people to interpret both the human and business context.

Analytics is the defining thread that pulls across your business — underpinning every decision and fueling constant evolution. From which markets to expand in to measuring performance across channel partners; to modernizing reporting tools and improving data governance – seeking answers, making change, and doing so with agility and scale is how brands thrive.

Merkle helps you from every angle, predicting the best outcomes and future-proofing your business

Here’s how we do that:

  • Market & Consumer Research
  • Analytics & Data Science
  • Analytics Visualization & Reporting
  • Analytics Cloud & Data Engineering



Among eight customer database and engagement agencies, Merkle is top ranked in the Strategy category and the Analytics Services criterion.

Learn More


Our Clients

Globe Life
Nestle Waters
Cancer Treatment Centers of America
Sallie Mae
“Having a trusted partner was absolutely critical. We had alignment from both organizations to work together. We have the kind of relationship to have very direct conversations about issues and opportunities and to come up with reasonable solutions”
“Merkle emphasizes people-based marketing as a driver of its performance marketing strategy and analytics business. It is differentiated by the depth of its offering and its experience-tested processes.”

Our Team

Global Analytics Lead, Merkle
Chief Growth Officer, Digital Experience & Analytics
Head of Analytics, Americas, Merkle
Customer Analytics Lead