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Real-time Interaction Management

Know what to do next

Whether it’s direct marketing, call center optimization, or loyalty programs, most enterprises run relatively effective marketing machines. But many CXOs and CMOs see an opportunity to go further — wanting the next level of incremental results, the kind that drives higher cross sell, reduces churn, and increases lifetime value. That means recommending the next best action (NBA/NBX) for your customers to take in every experience they have with your company. Real-time Interaction Management platforms are the key to achieving the true one-to-one personalization necessary to do that.

Merkle helps you maximize the investments you’ve already made in segmentation, predictive modeling, and offer personalization by identifying what existing data drives performance leveraging logic and real time contextual data to fuel omni-channel performance by tying it all together.

We’ll set up audience logic frameworks, cross-channel orchestration, and personalization rules to fuel your consumer-centric messaging to help you determine where in the funnel your customers are, predict or influence where they go next, and optimize their experiences to improve sales, retention, and relationships.


Our Clients

Globe Life
Nestle Waters
Cancer Treatment Centers of America
Sallie Mae

Our Team

Real Time Interaction Management Lead