Amazon
Digital Media In-Housing
Marketplace
Retail Media Networking and New Stream Media
Social Commerce
75
%
of brands have used data in partnership opportunities with retail media networks
85
%
of CPGs are planning to move more marketing dollars to retail media networks
76
%
of brands plan to contribute non-endemic spending to retail media networks
The retail industry is experiencing an evolution brought about by accelerated changes in consumer behavior. CPGs are rising to meet these challenges through innovation and direct to consumer relationships while retailers are seeking to monetize their data and enhance the shopper experience.
Our Solutions:
Merkle connects the unique needs of retailers, brands, and shoppers in performance media by leveraging real data, to grow your business and to put people first.
We help build stronger eRetail brands within the following five practice areas:
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Amazon
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Digital Media In-Housing
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Marketplace
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Retail Media Networking and New Stream Media
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Social Commerce
MORE ABOUT THIS SERVICE
We help CPGs and brand manufacturers:- Launch a new product or channel
- Build a direct to consumer strategy
- Develop Amazon and Marketplace strategies and activation
- Create a center of excellence for retail media networks
- Manage their digital shelf
- Establish and improve their commerce data strategy
- With Retail Media Network design and activation
- Develop shopper-first performance media strategies and activation
- Establish dynamic content creation
- Monetize their first-party data
- Find a path to in-house digital media
