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Loyalty Solutions

Reward your customers for being the best and build loyalty to your brand
Countries in which loyalty programs are managed
Years of experience motivating consumer behavior
100 MM
Consumer loyalty memberships we manage


Create unique loyalty experiences that deliver continual customer value

We believe that a loyal consumer is a brand’s greatest asset. Our vision recognizes that loyalty must be earned, first through a great product or service, and then through emotional bonding and personalized experiences. Building loyalty with customers creates lasting bonds, intense customer advocacy, recurring and improved sales, lower churn, lower acquisition costs and builds your brand. Our formal approach to this is called Human Loyalty®

We have aligned our loyalty solutions to deliver digital moments of value at every stage of the loyalty spectrum, creating enriched customer experiences while driving value for the brand. We invent innovative programs such as rebates, advocacy programs, point-based programs, gamification programs and many others. We do everything from strategy to data to design to technology and operations, including legal compliance and logistics.


Take the Human Loyalty® Maturity Assessment

See how you score for loyalty strategy. Take the Human Loyalty Maturity Assessment to understand how you stack up against competitors and get guidelines for optimizing your loyalty program.

Take the assessment



The Forrester Wave™: Loyalty Service Providers, Q3 2021

Merkle is named a Strong Performer in Forrester’s evaluation of the top loyalty service providers and specifically recognized for vendor orchestration and experience design. See what Forrester had to say about Merkle’s approach to “revolutionizing loyalty through customer experience” with its Loyalty Experience Management (LXM) offering.

Read the Release


Our Clients

Starbucks Logo
Johnson and Johnson Logo White

Our Team

Senior Vice President, Creative & Experience Design
SVP, Strategy and Insights, Merkle
EVP Promotion, Loyalty, Digital Messaging Solutions, Merkle
Executive Vice President, GM Client Solutions and Delivery