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Technology Strategy Consulting

Enabling personalized experiences by creating a strategy for technology, data and identity to empower marketers in this complex landscape

Build Technology Solutions that Deliver Consumer Value

Today’s CX technology vendor landscape is vast, making it difficult to understand what tools you truly need and how to best integrate it to drive business outcomes. Our strategic consulting team is comprised of both marketing and technology experts that understand the complexity of the solutions, vendors, platforms, standards, and integrations required to bridge the gap between marketing and technology and for successful martech enablement.


How We Help Our Clients

Comprehensive Technology Strategy – the MarTech Roadmap engagement builds a holistic solution and plan to deliver on moments of value for your consumers, while considering business efficiencies and vision.

Platform and Vendor Decisions – decision making engagements help organizations evaluate specific platforms and vendors, guide RFPs for vendor selections, or provide capability-focused assessments.

Strategic Advisor and Solution Architecture – these retainer services drive your technology transformation programs and ensure that integration and execution align to your business vision and desired outcomes. 

How We Stand Out


Merkle Technology Consulting is not beholden to any single technology agnostic approach


Marketing technology is the core of what Merkle has done for more than 30 years




Merkle leverages multiple frameworks that support efficiency, speed, and value


Merkle has depth across the breadth of marketing technology with more than 1000 technology professionals


Take the MarTech Assessment

See how your technology strategy score against industry standards. Take MarTech Assessment to understand how you stack up against competitors and immediate results.

Take the Assessment

Our Team

Head of Technology, Americas, Merkle
Senior Vice President, Technology Strategy, Merkle