Marketing Technology Strategy Services

Build Technology Solutions that Deliver Consumer Value

Today’s CX technology vendor landscape is vast, making it difficult to understand what tools you truly need and how to best integrate it to drive business outcomes. Our strategic consulting team is comprised of both marketing and technology experts that understand the complexity of the solutions, vendors, platforms, standards, and integrations required to bridge the gap between marketing and technology and for successful martech enablement.

How We Help Our Clients

Comprehensive Technology Strategy – the MarTech Roadmap engagement builds a holistic solution and plan to deliver on moments of value for your consumers, while considering business efficiencies and vision.

Platform and Vendor Decisions – decision making engagements help organizations evaluate specific platforms and vendors, guide RFPs for vendor selections, or provide capability-focused assessments.

Strategic Advisor and Solution Architecture – these retainer services drive your technology transformation programs and ensure that integration and execution align to your business vision and desired outcomes.

How We Stand Out

Merkle Technology Consulting is not beholden to any single technology agnostic approach

Marketing technology is the core of what Merkle has done for more than 30 years

Merkle leverages multiple frameworks that support efficiency, speed, and value

Merkle has depth across the breadth of marketing technology with more than 1000 technology professionals

MORE ABOUT THIS SERVICE

Technology Assessment and Road Map
Platform & Vendor Decisions
Strategic Advisor & Solution Architecture

Using our CX Tech Stack framework, this engagement begins with a holistic assessment and results in the delivery of a comprehensive plan for your organization’s marketing technology infrastructure, with actionable recommendations aligned to real business outcomes and stakeholder buy-in across the organization. This includes a visualized conceptual technology blueprint depicting the recommended ecosystem and how each part integrates.

The multi-phase roadmap is developed as an actionable, high-level, sequenced plan and investment estimation designed to achieve your organization’s vision. Your organization walks away with a plan to migrate your martech infrastructure to a future state that empowers your business vision.

The CX technology landscape continues to grown, and many vendors pitch platforms as an all-inclusive solution for marketers. Merkle helps organizations read between the lines with vendor-agnostic expertise and guidance for platform and vendor evaluations, RFP management, and selection.

Taking a use case-first approach, Merkle can align tech requirements to your objectives and take a data-driven approach to evaluating vendors and provide a future state that works within your current tech ecosystem. Services include:

RFP management
CDP evaluation and selection
Technology platform selection
Miscellaneous data or platform related challenges

As organizations continue to go through changes to deliver on the total customer experience, Merkle can provide support with access to senior level consultants to drive technology strategy and implementations. Our team can infuse customer experience, use cases, and data-first thinking into the traditionally IT technical architecture workstream to bridge IT and business visions into an elaborative Experience Stack architecture to drive optimal speed to market for complex MarTech Solutions. Services include: