Media and Digital Analytics

With a wealth of channels, marketing tools, and data to manage, it can be difficult for brands to get a handle on the impact of each touchpoint along the customer journey. Companies need to understand the effectiveness of their digital and traditional media, and how to optimize return on their marketing investments.

Those that succeed, break down marketing silos and integrate insights across channels and audience segments. They go beyond just reporting on campaigns to unlock actionable insights to drive media and website optimization. This is the kind of data intelligence that Merkle enables for our clients.

Acting as an extension of your teams, we bring data strategists, business analysts, data scientists and marketing technologists to design measurement frameworks and test/learn strategies to meet your business objectives. We integrate disparate media, behavioral, and performance data across platforms to present a unified view of what’s working across all channels and audience segments.  And, as your business needs evolve, we will partner with you to adapt your analytics roadmap to incorporate advanced approaches such as media mix modeling, multi-touch attribution, and predictive analytics to deliver actionable insights that power your media decisions and inform strategies that drive customer conversion, engagement, and loyalty.