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Performance Marketing Lab

Where Media Meets Data, Analytics & Tech


Most agencies don’t have a centralized support team dedicated to the strategy, orchestration, and activation required for marketing across Google’s platforms. But what if there was an expert squad you could hire to power the cross-channel experiences that transform performance and your business?

There is now.


Welcome to the Lab

Performance Marketing Lab offers a holistic and collaborative approach to every component of the Google Marketing Platform. We’re a cross-functional team of data scientists, developers, analysts, media experts, and product engineers. We build proprietary solutions that combine with leading market products to inject data-driven innovation into our client’s media programs.

Our flexible model offers offsite, onsite, and hybrid options that best suit your brand’s unique needs.



Our Clients

World Vision Logo
We develop true relationships with our customers and invest time to understand their individual musical goals and motivations. Merkle has been so valuable in helping us translate this rich customer understanding in to innovative marketing that adds VALUE toward each customer's goals.
Mike Clem, Chief Digital Officer, SVP, Sweetwater

Our Team

Global Activation Lead, Merkle
Senior Vice President, Search
SVP, Media Services, Merkle
Senior Director SEM, Merkle US
Sr. Director, Media Platforms & Operations, Merkle
Analytics, Senior Director, Merkle
Performance Media Director