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Performance Media & Digital Advertising Solutions

Enter the age of audience-first
$ 1.7 B
Managed spend in digital media globally
1,200 +
Employees in digital media


Advertising has changed. Traditional media uses a cross-your-fingers approach to reaching people that’s nearly impossible to measure. But now, you can reach the people you want directly — and audience planning is how you do that.

We flipped the paradigm from a content-first approach — beginning with mastering your audience, then the channel, and then the right content.

It all starts with your customer data. What you know about the people that buy from you is the insight you need to reach the prospects you want. By building response models and generating identity-based segments, we help you connect with your ideal customers.


Take Our Media Maturity Assessment

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Media Maturity Assessment


Our Clients

Ashley Homestore
Citizens Bank
Recent Awards & Recognition Recent Awards & Recognition:
CADM Tempo Awards

Our Team

Global Activation Lead, Merkle
Senior Vice President of Performance Media
Chief Media Officer
EVP GM, Retail CPG and QSR Vertical Lead, Merkle
SVP, Media Activation Services
Senior Vice President, Search
Senior Vice President, Growth Officer
Vice President, SEO
Vice President, Media Strategy