We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Promotions & Gamification

Drive customer engagement and capture identity through unique and powerful promotions.
4 X
More promotions than any other company in the US
Countries in which promotions are managed
Years of experience motivating consumer behavior

Promotions are the path to exciting customer experiences and deep identity learning moments

Playful games. Chances to win. Contests  to share photos and stories. Promotions engage customers in unique ways that go deeper than traditional marketing and product experiences can. Promotions grab your customers’ attention moment by moment and time after time... ultimately driving loyalty. Promotions enable customers to participate with your brand,  and engage more often and more intimately. They also provide great moments to continually learn about your customers, create identity, capture behavioral data and preferences, and set the stage to create smarter marketing and sales. Promotions can be your revenue engine as you delight customers.

Merkle can help you up your game. We provide comprehensive solutions for a wide variety of promotions such as games, contests, video and photo contests, collect-and-win games, engagement hubs, and many other programs. We help you design the perfect experiences with your customer in mind. We deliver and integrate your data (first party, second party, third party) and the latest promotion technologies. We also ensure the end-to-end experience is seamless from the fulfillment of prizes and legal administration and security. We’ll put it all together so you can focus on what matters: results.

Ready to play? We are. Let’s get this going.


7 Reasons CMOs Care About Promotions

7 Reasons CMOs Care About Promotions

Download this ebook for seven promotion strategies and tangible executions to help overcome your business obstacles and connect with consumers.

Download the ebook



Our Clients

Starbucks Logo
Keurig Dr Pepper
Johnson and Johnson Logo White

Our Team

Senior Vice President, Creative & Experience Design
SVP, Strategy and Insights, Merkle
VP, General Counsel
EVP Promotion, Loyalty, Digital Messaging Solutions, Merkle
Executive Vice President, GM Client Solutions and Delivery