For retail businesses today, the marketing database is fraught with challenges ranging from budget constraints to IT management. Many struggle with connecting data sources (point of sale, online) in addition to technology and analytics limitations. We’ve solved that.
Data Accelerator for Retail Helps:
- Cloud-based, data management B2C solution that integrates first-, second-, and third-party data
- Faster time to market – Get up and running in weeks, not months
We understand the important data that you need to uncover about your customers and prospects as well as your need to build insights, marketing campaigns, and to visualize your results. Built on Snowflake and Tableau with marketers in mind, Data Accelerator for Retail is geared for small to mid-sized retailers who want to start using a data-driven approach to marketing. It’s preconfigured with a set of standard tables and fields and future-oriented so you can add extensions as you evolve to enable better reporting, analytics, and campaign management.
More About This ServiceWhat You Get
Data Accelerator for Retail draws from Merkle’s deep roots in building marketing databases for the retail vertical, with a speed to ROI that isn’t found in any other database solution.
Key benefits include:
- Track and measure effectiveness of marketing campaigns with ease
- Determine the physical location customers purchasing your specific goods and services
- Refine marketing tactics based on a customer’s buying motivations or influences
- Identify which marketing channel customers frequent most to complete purchases
- Determine who will receive marketing communications by segment and marketing channel
- Convert prospects into customers and make existing customers aware of new products and offerings
- Locate repeat visits and view cart activity
- More than 40 Snowflake accreditations and 4 SnowPro Certifications
- 300+ cloud implementations completed
- 225+ supported retail clients
- 60+ Tableau server deployments
Want to learn more?
Contact us to see how Retail Data Accelerator can add data management speed and flexibility to your organization.