$
17
M
In Local Inventory Ad spend managed
$
225
M
In spend managed over the past year for more than 100 retailers
6
M+
SKUs optimized on a daily basis
Shopping is the fastest growing ad format in Google’s portfolio. As consumers increasingly rely on marketplaces to research and buy, Google continues to strengthen and evolve its Shopping product set. But it’s a competitive environment, and your brand needs to meet shoppers where they are and do so at scale.
Today’s consumer expects a personalized experience. Delivering that requires the data and technical expertise to effectively reach shoppers across interest levels and in different stages of the funnel to promote the products in your catalog.
A successful Shopping program shows the right product to the right person at the right time. Our analysts use data to accomplish this and to deliver on your unique business goals. We have over 20 years of retail experience helping brands with new customer acquisition, merchandising goals, and optimization. We’re a Google Preferred Shopping Partner, working in lock-step with Google Shopping leads to shape the future of their product.
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CampaignsMaintain an ‘always-on’ coverage for your product catalog and ensure prominent ad placement by leveraging Merkle’s Shopping and Feed Management expertise. Address the unique challenges of connecting shoppers with the right product in a keywordless program with an ever-evolving suite of Shopping products.
Management services include:
- Bid/budget/forecast management
- A/B testing
- Local inventory ads, local catalog ads, and local promotions
- Showcase and shoppable ad campaign management
- Shopping actions and Google Express integration
- Manufacturer center and co-op funding
Our analysts use data to achieve your unique business goals. We bring 20+ years of retail experience that enables you to optimize your omni-channel programs, new customer acquisition, merchandising goals, and more.
- Account creation and connection across the Google Marketing Platform stack
- Integration with Google Analytics
- Offline conversion tracking
- Merchandise analytics
As one of Google’s Preferred Shopping Partners, Merkle works in lock-step with Google Shopping Leads and PMs to shape the future of the Shopping product and to craft best-in-class strategies.
Management services include:
- Direct integration of Google Customer Match Uploader and M1 Platform
- Merkle M1 for Search
- Search engine beta participation
Our feed management services optimizes 6M+ of SKUs daily and average less than one percent product disapprovals in Google Merchant Center. Merkle utilizes both the data feed, custom created labels, campaign priorities, and cascading negatives to provide the most digestible and performance-driven shopping structure. By housing feed and shopping management capabilities under one team, our approach enables feed customization that drives innovative testing and proactive account management for Shopping.
Management services include:
- Product feed management, custom data feed processing, and Google Merchant Center diagnostics
- Shopping/merchant promotions
