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Paid Social

Engage your audiences where they are most attentive
$ 1.7 B
Managed spend in digital media globally
1,200 +
Employees in digital media

Social channels were made for people-based marketing. But unless you are building holistic strategies to drive real-time learning and optimizations, you can’t fully leverage the agile nature of social media. Your social programs should focus on communications planning across the customer lifecycle, with multi-segmented content and creative; media deployment and tracking; and clear performance analysis.

High-performing social requires you to integrate and manage first-, second-, and third-party data. Then apply the advanced analytics to enable segment-driven, individual-level insights, and targeting, messaging, and measurement.

We sew your brand into the cultural fabric. We deliver personalized messaging, branded, and unbranded narratives so that you can lead conversation. We improve your audience identification, your customer journeys, and your channel effectiveness through paid, owned, and earned social media, and we triangulate with display and search to maximize synergies.

Our Clients

Ashley Homestore
Citizens Bank
Edward Jones
John Hancock
Morgan Stanley

Our Team

Global Activation Lead, Merkle
Senior Vice President, Search
SVP, Media Activation Services
Vice President, Media Strategy